Why you should think like Waffle House
This comes via Marty’s blog, where he outlines his reasons for taking a spring break vacation
For 20 years now, I have taken a week off during the busiest time of the year for Landscapers: Spring. I just got back from a lovely week in Rosemary Beach, Florida; it’s on the panhandle. I had a great time with my kids and wife and many other families from our hometown that went to the same area.
The week off does me a lot of good. I bring a ton of books with me (not to mention the books on my Kindle), many articles I have saved for reading, and my to-do list and strategic plans for both my companies. The intention is to relax, which I do, and to spend time with my family, which I do. But, I am always learning, so this week I thought I would share with you some observations I made while in Florida.
Click through to read what he learned, what ideas you can steal and why you should think like an Awful Waffle House.
It’s so busy, nobody goes there anymore
Jim Calhoun, who runs Northern Lights out in Mountain View, Calif., dropped me a note after he received our April issue. He wrote a piece for us last month on why the less-is-more approach to design is the wrong way to go when it comes to lighting.
He apologized for not being able to contribute more, as business is booming:
Thank you for including my article. I appreciate your continued interest in my work. I’m sorry that I could not submit more article material, however, my business continues to grow (at somewhat alarming rate). I am currently behind in installations and the phone continues to ring. I think I’m seeing a bit of a turn in the economy for the good. The best news is that I still have a passion for lighting.
I’d say that’s a pretty good excuse.
Spring cleaning book giveaway
It’s (finally) spring here in Cleveland, and that means it’s time to clean out my office. I’ve got an entire shelf of books here that I’ve accumulated in the past 12 months that aren’t doing much, so during the next few weeks I’m going to send them to a few lucky readers.
First up is “The Checklist Manifesto” by Atul Gawande. I wrote about this one in a recent column:
In his latest book, “The Checklist Manifesto,” Gawande talks about how simple checklists have helped doctors in ICUs across the country reduce infection rates to statistically zero. They make sure doctors remember stuff like wash your hands before operating and cover the patient in sterile cloths before you cut him open. Not rocket science, but easy enough to overlook in a crowded operating room.
The checklist programs started with nurses, the people doing most of the hands-on work with patients day to day. They really caught on after hospital administrators gave nurses the power to call out doctors when they missed key steps on the list.
Gawande describes three types of problems these lists help solve: simple, complicated and complex. A simple problem is like replacing a light bulb. It has a few steps that anyone could accomplish, and repeat. A complicated problem is one that involves lots of people and decisions, but can be divided into many simple problems – like launching a rocket.
It’s a quick read, and this slightly dog-eared copy is already lovingly annotated for increased ease of use.
It’s all yours. Just send me an email at cbowen@gie.net and include a note about a simple process or tactic you’ve implemented in your business that has made you more efficient.
Weekly round-up
I’ve got a wide-ranging list of links for you this week, including advice on how to prepare for Obamacare, insight on the booming (again) housing market and, for you botany nerds, a list of terrible names for wild pansies. Enjoy!
- Are you a good boss or an amazing boss? (via Chris Heiler)
- Home prices are up in many markets. Again.
- Terrible names for wild pansies.
- Advice on Obamacare.
- How to give a great speech.
- The loneliness epidemic.
- Above: Seth Godin’s start-up school podcast.
Don’t mess with Texas
This morning on NPR I heard a story on the construction industry in Texas.
Wade Goodwyn was rolling along in his raspy monotone about how the home building industry is booming again in Texas, but wasn’t necessarily a boon for the laborers. He had quotes from a homebuilder who said he couldn’t find American workers, who said he worried about the future of the construction industry thanks to the lack of interest from American students.
Who said he would get priced out of the market if he did everything by the book.
And sitting there in my car, waiting to head into the office, I thought, “Gee, that’s the same thing I hear from landscapers all the time.”
And then comes Trent. This guy, who wouldn’t give his first name to NPR for fear of the government coming down on him, hires guys he knows to be illegal, classifies then as subcontractors and then pays them all cash – about 70 bucks a day.
What happens then just isn’t his concern.
Trent says he doesn’t know if any of his guys are paying taxes. “That’s their business,” he says. “If I were to speculate, I would probably say they are not paying their Social Security [taxes]. I would also say that they’re probably not filing their income tax returns on a regular basis.”
He goes on to say that even with his bargain basement labor rates, he still gets underbid. Now, I don’t doubt that, especially in the DFW market, but his justification leaves a bit to be desired:
“If there wasn’t such a readily available supply of laborers that are looking for work in my exact line of business, then I would say I am doing wrong and that I should play by the rules,” Trent says. “I don’t feel as though I’m doing anything wrong.”
Translation: But, Mom! Everyone else is doing it!
To willfully circumvent the spirit of the law is just as bad as violating the letter, and this landscaper is putting a lot of people at risk. To blame your competition or the market for your own decision to flout the law is shameful. That’s no way to run a business, and no way to improve an industry.
From the west side to the West Coast

Over the weekend, my colleagues from Greenhouse Management and Garden Center magazines left our modest offices here on the near west side of the city for San Francisco and points south. They’re out west covering the California Spring Trials, an annual preview of the latest and greatest varieties that we’ll see on the market next spring.
For sun-starved Clevelanders, it’s a jolt of much needed sunshine and bright colors. To get your own fix, and get a jump on what’s coming down the pike, check out the team’s video coverage here and read their first eport from the road here.
To get more great photos like the one above, follow them on Facebook here and here.
Laugh a minute
We’re soliciting funny and weird stories that our readers have from their time out in the field – things like odd customer requests, strange happenings and anything else you’d tell your buddies over a beer with a grin on your face.
Send your best material to me at cbowen@gie.net and you could be published. Or at least have your story retold by the editors. And that’s almost as good as gold.
Living on the edge
Your tax dollars are at work in this collection of awesome data visualizations from the U.S. Census Bureau.
I chose this one because it illustrates the growing trend of Americans moving more and more to the edges of the country. According to research from NOAA:
… 39 percent of the U.S. population is concentrated in counties directly on the shoreline–less than 10 percent of the total U.S. land area excluding Alaska, and that 52 percent of the total population lives in counties that drain to coastal watersheds, less than 20 percent of U.S. land area, excluding Alaska. A coastal watershed is an area in which water, sediments, and dissolved material drain to a common coastal outlet, like a bay or the ocean)
This continued migration means more opportunity – and competition – for landscape contractors in already established markets like California, Florida and the Northeast. It also means more strain on already stressed water systems.
Click through to get more context on shifts in population density, geography and all sorts of other cool information.
Alt RSS tools
Here’s a solid round-up of alternatives to Google Reader that you can use after the all-knowing tech company ends the service in July.
I switched to feedly, which integrates really well with Chrome and has a slick iPhone app that makes browsing through your feed and sharing content much easier.
Monday Morning Start-up April Fool’s Day Editon
In honor of the rainy (and snowy) weather here in Ohio, and April Fool’s Day, we bring you a lost Led Zeppelin classic.

