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Archive for the ‘self-promotion’ Category

Show planning

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This is why we’ve been hard to reach for the past few days – above is the L&L editors’ schedule for the upcoming GIE+EXPO and GIC in Louisville.

Granted, I may go a little overboard with the color-coding, but we’ve got a big team down there and this is the best way I’ve found to keep track of everyone.

See you down there!


October 4th, 2012 at 11:30 am

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That’s a funny joke

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As part of a project we’ll release later this year, we’re soliciting funny and weird stories that our readers have from their time out in the field.

Things like odd customer requests, strange happenings and anything else you’d tell your buddies over a beer with a grin on your face.

We got this one today from Tom Eden, field manager at New Jersery Irrigation Co. in Princeton. He found this inscribed on the wall of a jobsite Porta-John:

Even if it’s your best work of the day, please close the lid.

Made me laugh right out loud.

Send your best material to me at and you could be published. Or at least have your story retold by the editors. And that’s almost as good as gold.


September 19th, 2012 at 9:13 pm

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A fish story

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Tom Fochtman’s been keeping busy since retiring from CoCal Landscapes. He sends this report from an expedition out west:

This was a really nice fish and way bigger than the pic depicts. Hit like a freight train and headed upstream, then downstream and we had to chase him in the raft.  About 22 inches and 4 pounds. We floated 10 miles of the Colorado River, from Glenwood Springs to New Castle.

But we’re keeping him busy, too. He’s writing a quarterly column on mergers and acquisitions, and the business of selling your business for us. You can read his first installment here, and look for his next piece in our November issue.


September 6th, 2012 at 11:39 am

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Spend an hour, boost your sales

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We’re putting on a can’t-miss webinar tomorrow with our resident sales expert and columnist Marty Grunder.

It starts at 12:30 EDT tomorrow, and you can register here.

Yes, it costs $69.99. But you’ll get invaluable insight and proven sales strategies that you can implement in your business tomorrow, including:

  • How to screen each and every prospect to make sure you are meeting with prospect who will buy.
  • What you must do before each and every call to improve your chances for making a sale by 50%.
  • Why your price doesn’t matter if you do 3 simple things.

Plus, you’ll get a  sneak preview of the L&L State of the Industry research on revenue and profits from me.

If you can’t make it tomorrow afternoon, you can still register to get access the recorded version later on.

So, if you want to increase your sales this fall and in 2013, you owe it to yourself to spend an hour with us tomorrow. You’ll be glad you did.


September 6th, 2012 at 1:45 am


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What software do you use to route your trucks?

How much do you charge customers for turf maintenance?

Which marketing works best?

At the L&L Linkedin group, 3,300 landscape contractors, lawn care operators and other green industry professionals ask questions of their  colleagues and learn their best practices.

Check it out today!




June 21st, 2012 at 2:47 pm

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Something for your ears

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We’re happy to report that we’ve launched a new podcast series – The Lawn Care Radio Network – to help make your windshield time more productive.

It’s designed to bring you the same business insight and industry information you expect from L&L, but in a more portable format. You can subscribe in iTunes or listen on our website.

The series, which we’ll update throughout the month, is brought to you by Valent Professional Products, Agrium Advanced Technologies and Exmark.

So check it out, take a listen and let us know what you think!


June 6th, 2012 at 8:51 am

Internet radio

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Later this week, I’ll be on Chris Heiler’s new podcast, the GetSocial Radio Show.

We’ll be talking about the trends in the industry, some of my favorite stories from the past few years and our latest Top 100 Report that comes out this month.

We get started at 8 p.m. EST Thursday. You can listen live on Chris’ site, or subscribe in iTunes.

Hope to see you there! Tell your friends!


May 22nd, 2012 at 10:52 am


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I got to do one of my favorite things as editor at L&L today.

When we run surveys, we typically offer an incentive – we’ve given away iPads, digital cameras and a trip to Hawaii. But we run a lot of surveys,  so we often use gift cards. So every few weeks I walk down to the bank near our office and pick up a few Visa gift cards.

We just finished up another research project, this one about lawn care product use, and I got to pick up cards at $75 a pop for 10 random respondents.

They are:

  • Michael Rush, Rush Lawn Care, Searcy, Ark.
  • Ricki Linyard, Lawn Doctor, Olive Branch, Miss.
  • Mark Landa, Boulevard Flower Gardens, South Chesterfield, Va.
  • Erv Denig, Lawn & Turf Landscaping, Ft. Wayne, Ind.
  • Robb Bashaw, Rancho del Escudo, Waller, Texas
  • Chris Senske, Senske Lawn & Tree Care, Kennewick,Wash.
  • Rick Lisanti, Growing Concern, Monroe Township, N.J.
  • Craig Pickett, J.H. Plantscapes, Cypress, Texas
  • Rafael Rico, Hometown Pest Control, Delray Beach, Fla.
  • Mark Ruppert, Ruppert & Company Property Services, Bloomfield, Conn.

So, congratulations to our winners. Your cards are on their way. And to everyone else out there, thank you for taking the time to fill out our surveys. We know you’re busy, and your responses really help us as we put together the magazine each month.

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May 16th, 2012 at 11:15 am

Last chance!

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Monday is the deadline to get your applications in for our 2012 scholarships. We’re offering two cash awards at $5,000 each to promising horticulture and landscape students.

You can download the application here:

Good luck!


April 12th, 2012 at 8:39 pm

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The ultimate road trip

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About half of our team is on the road this week, covering the California Spring Trials. Two teams of editors and videographers are headed south down Pacific Coast Highway in California, reporting on the latest and greatest plant introductions from major breeders and suppliers.

For the next seven days, they’ll have the newest plant varieties for landscapes, garden centers and home gardens, and breaking news from the world of plants.

You’ll find daily coverage at our main site, and can sign up for our daily enewsletter here. You can also get up-to-the-minute dispatches on Twitter by following Greenhouse Management magazine at @greenhousemag, GM Editor Kristy O’Hara at @GMmagEditor, our new consumer-focused app A Garden Life at @agardenlife and the hashtag #springtrials.


March 26th, 2012 at 1:35 pm