Comments on: Social media ‘strategy’ http://blog.lawnandlandscape.com/wordpress/?p=772 There is no charge for awesomeness. Tue, 27 Dec 2011 19:54:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: CBOWEN@GIE.NET http://blog.lawnandlandscape.com/wordpress/?p=772#comment-17806 CBOWEN@GIE.NET Wed, 16 Nov 2011 04:28:30 +0000 http://blog.lawnandlandscape.com/wordpress/?p=772#comment-17806 Totally agree, Chris. Being able to articulate why you're on Facebook or Twitter in the first place is important. But I'd rather interact with an authentic contractor on those platforms than one who's worried more about SEO, hashtags and his Klout score -- more worried about doing social media "right" than about saying something that's real. Totally agree, Chris. Being able to articulate why you’re on Facebook or Twitter in the first place is important. But I’d rather interact with an authentic contractor on those platforms than one who’s worried more about SEO, hashtags and his Klout score — more worried about doing social media “right” than about saying something that’s real.

]]> By: Chris Heiler http://blog.lawnandlandscape.com/wordpress/?p=772#comment-17761 Chris Heiler Tue, 15 Nov 2011 17:51:37 +0000 http://blog.lawnandlandscape.com/wordpress/?p=772#comment-17761 Yes, you need to be authentic. But, as a business, you better have a social media strategy to guide your efforts. Being authentic without having clear, well-though out objectives is pointless for a business. It is possible to have authenticity and a strategy at the same time. Chris Heiler Yes, you need to be authentic. But, as a business, you better have a social media strategy to guide your efforts. Being authentic without having clear, well-though out objectives is pointless for a business.

It is possible to have authenticity and a strategy at the same time.

Chris Heiler

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