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Winter webinar

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Last week, I called up Matt Noon to ask him about a webinar invitation he sent me.

Noon, part owner of Noon Turf Care with his brother Chris in Hudson, Mass., held a webinar last fall for his customers and prospects.

One of his friends had recently bought a house, and kept calling Noon with questions about how to take care of various parts of it – the lawn, the plants, the gutters.

“That’s what our clients are like,” he says – lots of questions about the same stuff, all the time.

So, to help answer these questions, Noon put together a webinar and sent the invitation to his Outlook contacts. (That’s how I made the cut.)

The webinar went over fall maintenance tips for homeowners, and focused on their, turf, plants, outdoor power equipment and exterior maintenance.

At the end of the presentation, Noon took questions, and offered attendees a free tree and shrub evaluation.

He told me he didn’t get hundreds of people on the call – more like a few dozen. But it allowed him to get in front of a few dozen people at once – people who were interested in hearing his message about lawn care.

The cost to put on a webinar is minimal and the upside is good. You can download Noon’s slides here, and read more in an upcoming issue of Lawn & Landscape.

Written by CBOWEN@GIE.NET

January 30th, 2012 at 2:45 pm