Sometimes companies spend so much time thinking outside of the box that they forget about the basics. Last week, I attended GROW! 2012. Joe Calloway said a simple sentence in a small discussion that quickly became a resonating and repetitive theme for the three-day event.

This is what he said:

“Be the best at what your customer values the most.”

Nothing about that is rocket science, right? It’s so simple, yet so true.

* If you need a constant reminder, apparently the image above can be found on posters,  mugs, gift cards, you name it.