When you’re good at what you do, and you really enjoy it, it can be difficult to step back and think about promoting yourself.
I mean, if you enjoy this work so much, how is everyone else not as excited as you all the time?
Jason Cupp recently visited with a landscaper out west having some trouble keeping her service schedule and marketing schedules in sync.
Of course, when it comes to marketing, there can be several challenges, not the least of which are what you want to promote, what medium you want to use, and exactly who to target. This client’s struggle, however, involved timing; she was always behind the power curve getting her marketing message to prospects.
So he had her make up two calendars — one for her services and one, set a few months back, that would help her schedule promotions for those services.
A simple idea, but one with a lot of power that could help a lot of landscapers. (And editors, come to think of it.)
Read the full post here for all the details.