The best session at PLANET’s Green Industry Great Escape was the discussion on social media and how businesses operate online. Led by Roger, Phelps, Stihl, Bruce Robert, Red Letter Corp., and Pat Schunk, PowerCloud, the talk touched on how consumers find companies online, the impact of mobile devices and how social media can improve not only your firm’s visibility but its reputation as well.
Here’s a quick re-cap of the talk. Look for more in an upcoming issue of Lawn & Landscape.
- Allow negative comments live on your site, blog or Facebook page. It shows that you’re a real company. The key is that you respond to it, and diffuse any bad situations.
- Good content pushes out bad. The more you publish about your company, whether it’s blog posts, Facebook updates or other content, the more you show up in search results (not rogue negative commenters).
- Use online tools to monitor what people say about you and your industry. Roger uses Kurrently to keep tabs on Stihl.
- Think about how social media can be used to highlight your employees, and how that attention can improve morale.
- Consider how your employees use social networks on (and off) the clock. The same goes for your family members – whether they work in the business or not.
- Social media takes time. If you’ve already got a packed schedule, you honestly might not have enough attention left to focus on updating these platforms. If that’s the case, don’t do it.