When I pack for a trip, I let my oldest daughter help. She’s 4, so “help” is kind of a relative term. But she keeps me company while I try to find matching socks.
To keep her occupied before a recent trip, I tossed her a stack of my business cards to look at. Here’s a transcript of what followed:
Her: What are these?
Me: My business cards.
Her: What are they for?
Me: They tell people I meet what my name and phone number are.
Her: What do you do when you travel?
Me: My job is to talk to a lot of people and ask them questions.
Her: So you make friends?
This is not a new idea, but I think this perspective and approach to networking events, trade shows and sales calls will bear much more fruit than others, including, “I’m here to make as many sales as possible.”