I consider myself a connoisseur of frozen foods. Lean Pockets, Healthy Choice, Lean Cuisine (I need to stay slim), I can pick out the best tasting ones from each company, as well as give a stinky face to the ones they should have never brought to market. And within the frozen food market, I am really invested into the frozen pizza market.
In the past few years, I’ve noticed the makers of these gems have really stepped up their game. No longer are there only three variations of the same item under each brand. Nope, now there’s thin, thick and cheese-filled crusts, combos with wings, cookies, and one of my favorites, a dipping sticks pizza. They cut the pizza so it can be dipped in marinara sauce they provide And recently, I tried a Diginoro chicken parmesan pizza that was the probably one of the greatest frozen pizzas I’ve ever had. I’m smiling just writing about it.
So why am I clogging the L&L blog with unhealthy, fattening (although they now have fat free pizzas too!) frozen goods? Because the frozen food, especially pizza, market is very similar to landscaping. Some would probably say, “it’s just frozen pizza” like someone could say that you just mow lawns. And yes, that’s true, but it’s all in the presentation and the ideas to make what seems like a simple product or service into something dynamic. So, if you are a company that considers yourself just a mow and blow operation, you are missing out on a great opportunity. I remember when getting a Stouffer’s French bread pizza was like a mini-vacation for me. Now, I don’t even buy those because there are so many other better brands out there. Take a look at your competition and see what you can do better than them. Somewhere along the line, a wise person noticed no one was standing out in the market, and took advantage.
And try that chicken parm pizza. I swear, it was fantastic.