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Top-down social media

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Lawn Doctor and Scott Frith get a shout-out in this Entrepreneur article about how franchises are using social media.

The nature of franchising — systems, consistency and control — can run counter to the spontaneous spirit of social media. “A franchisor wants to closely manage the brand, but that takes away the point of social media, which is the personal interaction,” says Rich Stark, CEO of Stark Logic, an online marketing agency in Oceanside, Calif.

That attitude is changing, however. Franchise companies are “starting to pay attention because they now realize that social media does impact sales,” Powills says.

It’s got some solid tips for any company considering a jump into social, especially when it comes to letting your employees post and interact on these platforms. You can read the full piece here.

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May 9th, 2012 at 7:59 pm

Posted in technology

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