A few weeks ago, landscapers across the country pitched in around their communities as part of PLANET’s annual Day of Service. It’s a way for companies to give back to the areas where they operate, and help out local organizations.
The Day of Service is just one of many examples of landscapers giving back and participating in community service projects. (In fact, we’ve got an entire department in the magazine dedicated to just these types of projects.)
Last month, Dan Moreland, my former boss and publisher of our sister publication PCT, wrote about Starbucks CEO Howard Schultz and the correlation between compassion and business success.
For any company operating today, profitability cannot be the sole measure of success,” Schultz said. “Delivering long-term shareholder value is essential. But today’s increasingly complex world requires companies — including Starbucks — to hold ourselves to higher standards. Amidst continued worldwide economic uncertainty, Starbucks has demonstrated that it will continue to build shareholder value, but never before has that value been more closely aligned to our values. Simply put, the value of your company is driven by your company’s values.”
Capitalism, in and of itself, is not bad. It’s what has enabled the United States to become the largest economy in the world. I’ve benefited personally from the fruits of capitalism. Thirty-one years ago, when I joined GIE Media, we were a modest, start-up business employing four people working out of a single-room loft above a local restaurant. Today, we publish more than a dozen magazines and employ more than 80 people, supporting scores of families. Watching those families grow and prosper and contribute to their respective communities has been the single most gratifying professional experience of my life, and it’s all due to the gift — and power — of capitalism.
It’s when we lose our moral compass as companies, or as individuals, when we put profits and personal aggrandizement above all else, that we suffer collectively. The pest management industry understands this basic contract with society, perhaps because pest control companies have such an intimate relationship with their customers and the communities they serve. Paul Jackson, a staff writer for The Northwestern Chronicle, puts it best: “There are good CEOs and good companies, moral corporations; there is moral capitalism because as moral beings even our self-interest is moral in itself, but only if we see ourselves as humans reflecting humanity, one to another. How we function as a society, economy and polity has to do with Us: the market reveals Us and shows what kind of people we are. Indeed, the market is a test, a proving ground for your heart in search of the question — just how moral are you?”
If you’re in business just to make money, you’ll probably do OK. But if you make your goal the improvement of those around you and your community, you’ll do great.