Seth Godin offers up 7 marketing sins committed by small businesses.
Read them and you’ll see that they’re easy to do, especially if you’re a normal human being. But they’re not impossible to overcome.
Godin offers this advice as you work to replace your sins with acts of good business:
Humility, empathy, generosity, patience and kindness, combined with the arrogance of the brilliant inventor, are a potent alternative.