Seth Godin offers up 7 marketing sins committed by small businesses.

Read them and you’ll see that they’re easy to do, especially if you’re a normal human being. But they’re not impossible to overcome.

Godin offers this advice as you work to replace your sins with acts of good business:

Humility, empathy, generosity, patience and kindness, combined with the arrogance of the brilliant inventor, are a potent alternative.