A lot of this list from Inc. leans pretty far into get off my lawn territory, but the main point is sound: Don’t assume someone is good at social media just because they weren’t alive during the Reagan administration.
6. They may not understand your business. You are handing the keys to your social media kingdom to a newcomer, but there’s plenty that they need to understand beyond the social tools themselves. What are the nuances of your products or services? What makes you stand out in the marketplace? What are the typical expectations of your customers? How do you troubleshoot issues or cajole customers into working a bit more with you? What does your company stand for? No new hire will be able to absorb these issues overnight, of course–but a brand-new graduate will have an even steeper learning curve.
I talk to a lot of contractors who put their kid in charge of their social media, or who say that they have a “young guy perfect for this stuff.”
We address this in our July cover story on how to build your social media team.