Great post from Seth Godin this week:

When making a b2b sale, the instinct is always to get into the CEO’s office. If you can just get her to hear your pitch, to understand the value, to see why she should buy from or lease from or partner with or even buy you… that’s the holy grail.

What do you think happens after that mythical meeting?

Read the rest here to find out.

(h/t to Scott Brickman for passing this one along)