When I was at GROW! earlier this month, Marty shared his client grading system.
It’s a simple, three-step process that helps you vet any prospective customer (and anyone currently on your client rolls).
- Do we enjoy working with them? “I don’t want to make money off someone if they treat my team like dirt,” Grunder says. “At a certain point you have to show your team that it’s not just about the money.”
- Do we make money? “Figure it out. Either raise your prices or refer that client to another company,” he says.”
- Does it lead to more work?
These are If you don’t have a system in place to pre-qualify your potential customers, give this one a shot.