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Green glasnost

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I just talked with Steve Wilhelmi, product sales manager at John Deere, about the company’s latest rebate program, GreenFleet.

Unveiled this season, the program offers a rolling 24-month window for purchasing discounts, special financing offers and other benefits if you buy enough green (or gold) equipment.

The biggest change, he told me, was that GreenFleet is open – meaning contractors and dealers both know what the discounts for purchases are ahead of time.

“Our program in the past was not as customer-facing as it is today,” Wilhelmi said. “(With) this program, we’re much more up front with customers on what they’re discount can be. They know what they’re getting … that wasn’t always the case in the past.”

The green glasnost has been a hit with customers (commercial mowers, landscape contractors and the homeowners-with-acreage) as well as dealers, he said. It’s no longer a mystery what the benefits of a purchase will be, which allows better cash management and budget planning.

I’ll have more on this story in an upcoming issue, but in the meantime, check out the program details here.


May 16th, 2013 at 4:04 pm

Posted in equipment

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