Scott Frith spends some time talking about the future of Lawn Doctor, the lawn care industry and how a “significant liquidity event” helped his company:
Some companies want to be the low-cost producer, and do it at the absolute lowest cost, and they want to drive a lot of volume. And that has pros and cons. That has certain implications. Others want to be the premium-priced business that delivers the absolute best experience to the customer. Others want to be the Apple in the lawn care industry, and have a very different kind of brand, a very different culture that’s either cool or quirky.
Whoever you decide to be, just be who you are.
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