In the early days, Bob Pedatella wanted his company, Kodiak Landscape Design in Haskell, N.J., to be one of the biggest on the block.
But working to get his hardscape company through the recession and fighting for every scrap of market share he can get has changed that outlook.
Before, I used to be proud of how big we were and how many trucks we had,” he says. “Now, I’m proud to be in business. I don’t need 100 trucks to make money. And I’d rather have 50 quality accounts than 100 that don’t pay me on time.”
You can read more from Pedatella and how he’s focused Kodiak on quality, not quantity, in our September issue.