There is no charge for awesomeness.

People buy don’t buy what you do, they buy why you do it

with one comment

Jim McCutcheon, CEO at HighGrove Partners in Austell, Ga., showed this video at his presentation on innovation at the GIE+EXPO in Louisville last month. The presenter, Simon Senak, examines what makes certain companies (Apple, etc.) truly innovative and great. The answer? They start their process thinking about why they do the work they do.

Written by admin

November 23rd, 2010 at 3:52 pm

One Response to 'People buy don’t buy what you do, they buy why you do it'

Subscribe to comments with RSS or TrackBack to 'People buy don’t buy what you do, they buy why you do it'.

  1. [...] to the Lawn & Landscape blog — a place where we can share information with you that we wouldn’t typically post on our main news site. The blog is run by the editorial staff of the magazine and [...]

Leave a Reply