There is no charge for awesomeness.

Living with doubt

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Another gem from Seth Godin:

People don’t like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurship is largely about living with doubt, as is creating just about any sort of art.

I would suggest that most customers are really paying you so they don’t have to worry about their lawns, landscapes or irrigation systems.

You can read the full post here.

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December 6th, 2010 at 1:27 pm

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