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Great Idea: Short- and long-term action

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Here’s your weekly Great Idea from your friend and mine Marty Grunder. His advice today is, as always, pretty simple but profound. He says that, when you get stressed out and times get tough, you can feel pressured to do something new. Don’t. Keep doing what’s worked in the past and, most of the time, you’ll get there.

It’s spring, for many of you who receive this weekly great idea, you are stressed right now. You have more work than you know what to do with, clients are impatient, it’s hard to find dependable help, and so on. The list goes on. I think when we get stressed out and feel the frustrations, there is a tendency to try something new. In my mind, this isn’t smart if what you’ve done has worked well for you in the past.

Oh sure, you might have the wrong strategy and you may need to change course. But if you’ve sold residential landscaping and done well at it for the last 5 years, why would you stop doing that now just because you had a bad month?

If you have a plan that has worked in the past, don’t be so quick to give up on it. Keep your head down, do what worked in the past, maybe work at it just a little bit harder. Call clients back immediately, get them quotes immediately, take care of problems right away. I’ll stop. You know what to do; just go do it.

Have a great week, and good luck.


May 16th, 2011 at 11:54 am

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