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Marketing idea of the day

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I’m on the road at the 2010 Irrigation Association show in Phoenix and spotted this displayed at the counter of the Starbucks.

The program is called 12 Days of Sharing. Starting Dec. 1st, the company offers a different incentive — an advent calendar of sorts for the caffeine-addicted.

They’ve offered buy-one-get-one-free deals, donations to AIDS charities and, above, $5 gift cards for purchases.

It’s a clever way to encourage repeat traffic around a holiday theme — and an idea any lawn care or landscaping company could steal (or modify) for its own referral program. Depending on your region and market, you could do it seasonally could offer gift cards to a local garden center in the spring, passes to an area amusement park in the summer and tickets to a football game in the fall.

Or you could set up smaller offers — gift cards to restaurants or gas stations — to roll out every week.

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December 6th, 2010 at 1:44 pm

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