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Remain relevant in customers’ eyes

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Before PlayStation, Xbox and Wii there was Atari. During the company’s heyday in the 80s, you might remember, it was known for its games like “Pong,” “Battlezone” and “Asteroids.” And then, the industry pacesetter faded away – was no longer relevant.

After ownership changes and other ventures in the software industry, Atari is trying to reenter the market and is releasing its classic titles for new platforms, such as the iPhone, iPad, Facebook, Xbox and PlayStation.

Atari’s tale is one of adapting with the times, one of remaining important and needed by your customers.

Landscapers and LCOs tell us all the time, “Well, there will always be yards to maintain.” Yes, this is true. But every once in awhile it might not be a bad idea to step back and make sure you’re not becoming the Atari of the past. Are your competitors more flexible or offering a better service than you? Are you focused on what your company is truly good at?

Remember, video games continued to be relevant – in fact, the industry pulled in more than $11 billion in 2008, according to the Entertainment Software Association – but Atari, as a video game company, ceased to be relevant. At least, until now it seems.


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June 14th, 2011 at 8:45 pm

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