As someone who both hands out and collects a ton of business cards (I’m staring at several precarious stacks on my desk right now), I can say that these little bits of paper are really important. Maybe not as important as the awesomely rabid Joel Bauer does in the above video, but still.
“If you think about it, a business card is what represents you when you’re not there,” said Lizzie Post, an author and spokesperson for The Emily Post Institute in a recent story in the Dayton Business Journal. “It really needs to reflect what you all stand for, what you’re about.”
Not to go all Christian Bale on it, but Ms. Post is right: the card you leave behind represents you after you’re gone. When you attend a trade show, association meeting or other gathering, you’ll meet lots of people. And unless you’ve become a master of Dale Carnegie’s Golden Book method of remembering names, they’re often the best way for folks to remember just who it is you are.
Ms. Post suggests you ask yourself these questions when designing your company’s business cards:
- Who is your target audience?
- What are the advantages and disadvantages to listing your products or services? (An upside is that your card can serve as a mini-brochure)
- What tone or personality do you want to reflect?
And, for what it’s worth, I would suggest you leave some white space on the back and print on stock that’s easy to write on, so notes about your conversation don’t get smeared off in somebody’s pocket.