You can read the full list on his site. They’re great points for anyone writing online, whether they’re just starting out or have been blogging for years.
Here are my two favorites:
6. Be critical, but don’t be unfair. You’re not a jerk in person. Don’t be one on the Internet. (Unless it’s funny, of course.)
7. Care about your writing. Spell things correctly. Write clearly. Avoid jargon or meaningless business-speak. Learn how to use apostrophes. It really is a reflection of quality.
And if you’ve got a blog (for your company or otherwise) that you think L&L readers should know about, let me know.