Archive for the ‘Apple’ tag
Warning: This is a bit of shameless self-promotion.
When I first got my iPad, I felt like I’d been visited by the ghost of Christmas future. Not only was it shiny and new – it made a lot of the things I read and write a lot easier and more interesting.
If you haven’t already, please check out the Lawn & Landscape app. It works for Apple devices and brings our print edition content together with our breaking news feeds so you have all the best industry news all the time.
And my favorite part? It’s all free.
Thousands of landscapers have already downloaded it. You can find it here.
Another Great Idea from Marty Grunder: How to implement changes in your small business.
A lot of what we write about in Lawn & Landscape and a lot of what other media outlets focus on touches on big companies. (Apple, for instance, apparently gets a lot of press. Weird.) So how do you implement some of the concepts and ideas if you don’t run a $50 billion company and live in Southern California?
The same way you would if you ran a $50 billion company and lived in Southern California. Here are three tips from Marty on how.
- Create a Culture of Constant Improvement. Never ever be satisfied with where you are; keep looking for new and better ways to do things. Try new things. If you make a mistake, don’t look at that as a problem; look at mistakes as learning, very valuable learning. Demand that your people give you new ideas and reward them for this. This works for big and small companies.
- Constantly Communicate What’s Important at Your Company. I mean constantly; each and every day is fine. Share your mission statement (Don’t have one? Get one!). Reward those behaviors you want to see more of. Squash the behaviors you don’t want and remember that “whatever you allow, you encourage.” This works for big and small companies.
- Listen to your clients. I say all the time that your clients will tell you what you need to do to be successful; you just have to ask them and then listen. This works for big and small companies.
You don’t sell computers, or gadgets. But, we could all take a page from the folks at Apple on how they approach customer service.
If you like Apple products, and you’re their target demographic, then you’re in the club. They work very hard to give sell you (at a premium) what you want.
If you don’t — you don’t like the iPad, you think the iPhone should have more rounded corners, etc. — then they don’t have time for you. Send him your complaints and suggestions, and Steve Jobs will not be nice to you. He won’t be kind because he’s busy trying to please the people who already think Apple is awesome, and doesn’t want to waste time trying to convert someone who isn’t already sold.
It’s the same in any service industry. Why spend lots of time, attention and focus trying to capture new customers who don’t already want a new landscape or a greener yard? Spending that time on people who are already sold — or better, are already your customers — will be much more profitable.
Oh, and if you don’t already, you should definitely follow @lawnlandscape on Twitter.
Tweet image credit: @hotdogsladies.
Jim McCutcheon, CEO at HighGrove Partners in Austell, Ga., showed this video at his presentation on innovation at the GIE+EXPO in Louisville last month. The presenter, Simon Senak, examines what makes certain companies (Apple, etc.) truly innovative and great. The answer? They start their process thinking about why they do the work they do.