Archive for the ‘book’ tag
Here’s my weekly digest of cool stuff. Lots of trees and insects. The weather’s great here in Ohio and crews have been slammed. Stay safe this weekend and enjoy it!
- U.S. scientists still unsure about cause of Colony Collapse Disorder.
- Related: Europe ignores science, bans neonicitinoids anyway.
- Bad news borers: an update on EAB and its recalcitrant cousins.
- Planting ancient trees.
- Book: “New York City of Trees.”
- Above: The first cut of the season at my place. Share your own glamour shots here.
Here’s our weekly digest of interesting stuff from the web. Have a great weekend!
- Google offers great benefits, including paying your family after you die.
- Weekend read: “The Art of the Sale.”
- Hipsters continue summer tradition of renting lawns.
- Landscape lighting as high art.
- How not to ask for customer feedback. (via @Bader_Rutter)
- Now this is a fifth room.
- Above: 5 ways to save fuel. (via Wright Mowers)
Charlie Sheen Dale Carnegie was wrong. You don’t “win” friends. You don’t collect them like business cards.
Reid Hoffman, founder of Linkedin and celebrated tech investor, said as much in the February issue of Fortune, where he was promoting his new book. Turns out you make friends and allies by just being thoughtful and lending a hand. Who knew?
This excerpt featured some of his best advice on how to strengthen your network:
The best way to engage with new people is not by cold calling or by “networking” with strangers at cocktail parties, but by working with the people you already know. Of the many types of professional relationships, among the most important are your close allies. Most professionals maintain five to 10 active alliances. What makes a relationship an alliance? First, an ally is someone you consult regularly for advice. Second, you proactively share and collaborate on opportunities together. You keep your antennae attuned to an ally’s interests, and when it makes sense to pursue something jointly, you do. Third, you talk up an ally. You promote his or her brand. Finally, when an ally runs into conflict, you defend him and stand up for his reputation, and he does the same for you.
You can read the full article, which includes more of the science and psychology behind networking, here.
***UPDATE: Congrats to our winner Greg Fracker, president at Colorscapes By Desig in Newark, Ohio, who responded with lightning-fast timing to snag the book. And don’t worry – we’ve got a ton more books to
get rid of share with you, so stay tuned.
We’re doing some more spring cleaning here at the Lawn & Landscape offices. This latest round has turned up “In Search of the Obvious” by Jack Trout. We interviewed Jack when the book came out, and we featured his groundbreaking “Positioning” last year.
So, if you could use a fresh perspective on your approach to marketing, send me an email at firstname.lastname@example.org and I’ll drop it in the mail.
When I was at CENTS last month, I attended a talk by James Urban on the science of urban soils. The soil underneath urban areas is getting a lot more attention these days, at least as much – if not more – than the concrete and steel above grade.
As Amy Biegelsen writes in the Atlantic:
Lately, though, the jungle has made a comeback as cities have begun investing in more ways to improve street trees and their soil. That’s partly thanks to growing enthusiasm for green infrastructure and landscape projects as economic development engines. It’s also due to federal regulations that require cities to draft and implement formal plans to keep storm water run-off from spreading pollutants and overburdening sewer systems. If rainwater can get back into the ground through by filtering through street tree soil, there’s less of it for the city to manage.
As any landscaper worth his salt knows, the surest way to guarantee the success of a plant is to guarantee the quality of hte soil it grows in.
For a good read on this, pick up Urban’s “Up by Roots,” where he outlines the basic techniques necessary to find, test and improve the soil in urban areas.
And check out the rest of the Atlantic article for an update on new systems that folks like Davey, Bartlett and other city-focused companies are using to ensure the urban canopy survives for the next generations of city dwellers.
We spoke with Brad, who runs Lawn America in Tulsa, Okla., last March about his journey. Here’s an excerpt from that feature:
“I hate sitting at my desk all day. I always have,” Johnson says. As a kid, he’d spent countless summers hiking in the Rockies, and continued backpacking with his wife and children.
During his trip, Johnson averaged 16 miles a day with a 30-pound pack for four months. Oh, and he raised $105,000 for five local charities.
“I’m no spring chicken. I’m 56 years of age. That’s why I wanted to do it before I retired and couldn’t do it physically. Or be dead,” he says. “We’re not guaranteed anything.”
During the past year, Brad wrote a book about his experiences.
Anyone who’s met Brad knows that he’s a soft-spoken, modest guy who just happens to run a wildly successful lawn care company in the Midwest. But he’s smart and savvy and his story isn’t just about a middle-aged guy plodding through the woods. It’s about understanding – just a little better – his place in the world.