Archive for the ‘Brad Johnson’ tag
We’ve been a bit lax the past couple of weeks, so here’s an extra-long weekly round-up for your weekend reading pleasure. Stay cool out there!
- Can’t catch rainwater? Try these tips. (via @waterguru2)
- Why you should hire introverts.
- Chris Heiler has a few suggestions on how to get free PR.
- Advertisers and consumers are getting tired of QR codes. Related.
- How to use elephants to control weeds.
- Learn how to talk to tree guys.
- Brad Johnson on planting weeds for healthy turf.
- Also: Brad’s book is in stores now.
- ASLA releases a guide to designing sustainable sites.
- Above: Why trees are important.
We spoke with Brad, who runs Lawn America in Tulsa, Okla., last March about his journey. Here’s an excerpt from that feature:
“I hate sitting at my desk all day. I always have,” Johnson says. As a kid, he’d spent countless summers hiking in the Rockies, and continued backpacking with his wife and children.
During his trip, Johnson averaged 16 miles a day with a 30-pound pack for four months. Oh, and he raised $105,000 for five local charities.
“I’m no spring chicken. I’m 56 years of age. That’s why I wanted to do it before I retired and couldn’t do it physically. Or be dead,” he says. “We’re not guaranteed anything.”
During the past year, Brad wrote a book about his experiences.
Anyone who’s met Brad knows that he’s a soft-spoken, modest guy who just happens to run a wildly successful lawn care company in the Midwest. But he’s smart and savvy and his story isn’t just about a middle-aged guy plodding through the woods. It’s about understanding – just a little better – his place in the world.