Archive for the ‘Business Insider’ tag
It seems every summer I see stories about folks getting fed up with dormant turf and hiring someone to paint their lawns green.
INDIANAPOLIS (AP) — When this summer’s drought turned her prized lawn brown, Terri LoPrimo fought back, but not with sprinklers: She had it painted green, making her suddenly lush-appearing yard the envy of her neighborhood.
The Staten Island, N.Y., resident and her husband, Ronnie, hired a local entrepreneur to spruce up their yard by spraying it with a deep-green organic dye. By Monday, the couple’s property was aglow with newly green blades of grass and no watering needed to sustain it.
“It looks just like a spring lawn, the way it looks after a rain. It’s really gorgeous,” said LoPrimo, a 62-year-old retiree.
I don’t begrudge them this – I mean, no one’s going to argue that a green stand of turf looks a lot better than a brown one. But, I’ve never actually seen a crew painting grass, or talked to a contractor that does this type of work.
Anyone out there getting calls for this, or have a spray (paint) rig on their trailer? Let me know at firstname.lastname@example.org.
You can read the full list on his site. They’re great points for anyone writing online, whether they’re just starting out or have been blogging for years.
Here are my two favorites:
6. Be critical, but don’t be unfair. You’re not a jerk in person. Don’t be one on the Internet. (Unless it’s funny, of course.)
7. Care about your writing. Spell things correctly. Write clearly. Avoid jargon or meaningless business-speak. Learn how to use apostrophes. It really is a reflection of quality.
And if you’ve got a blog (for your company or otherwise) that you think L&L readers should know about, let me know.