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Core values

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Core values: A principle that guides an organization’s internal conduct as well as its relationship with the external world.

That definition is according to the website Your company probably has a set of core values. But are they written down? Do your employees live them? Do your customers know what they are?  Those are important steps a company must take in order to be successful.

Dina Dwyer-Owens is a stickler on core values. She’s the chairwoman and CEO of The Dwyer Group, which has a portfolio of eight companies, including the green industries, The Grounds Guys. The Dwyer Group is successful today because her employees know and follow the company’s code of values: respect, integrity, customer focus and having fun in the process.

To understand how those were being lived, Dwyer-Owens went on the TV show Undercover Boss (watch here). She learned a lot about herself, about her company and about running a lawn mower.

The Grounds Guys was formed in 2010 by The Dwyer Group and the Van Stralen family, which founded Sunshine Grounds Care in 1987. Here Dwyer-Owens shares with Lawn & Landscape The Grounds Guys own core values and how they’re integrated in everyday work:

Today, The Grounds Guys Culture of CARE states:

We show that we CARE, by putting the needs of our

Customers first, by always having a positive and helpful

Attitude, and by treating everyone and everything with

Respect. By living our code of values we

Enjoy Life in the process.


Now, the team learns how to CARE. It is reinforced daily with a quick morning H.U.D.D.L.E to start the day:

Have someone recite the Culture of CARE

Uniform check

Discuss yesterday’s route

Discuss today’s route

Listen and share good news

Energize and encourage each other

The call to action with the culture of CARE and H.U.D.D.L.E. has raised the bar for The Grounds Guys. It’s inspiring to know that the road we have traveled at The Dwyer Group can be an interesting lesson for other businesses on a journey all their own.

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March 5th, 2012 at 4:11 pm