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Archive for the ‘Davey’ tag

How to choose customers and services

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Seth Godin explains why you need to choose your customers before you choose your product or service:

It seems obvious, doesn’t it? Each cohort of customers has a particular worldview, a set of problems, a small possible set of solutions available. Each cohort has a price they’re willing to pay, a story they’re willing to hear, a period of time they’re willing to invest.

And yet…

And yet too often, we pick the product or service first, deciding that it’s perfect and then rushing to market, sure that the audience will sort itself out. Too often, though, we end up with nothing.

I talked with George Gaumer, outgoing vice president and general manager of commerical landscape services at Davey Tree Expert Co. about this just last week, and he drew this handy chart for me. (This is a facsimilie; George has much better handwriting.)

The idea is that you can offer new services to your current customers, and offer your current services to new customers, but offering new services to new customers gets you skiing out past your tips.

We covered these topics extensively in our February Grow the Market report. Read it here.

Written by CBOWEN@GIE.NET

March 14th, 2013 at 3:35 pm

Weekly round-up

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The L&L offices are closed tomorrow, so you get your weekend roundup a day early. Enjoy!

Written by CBOWEN@GIE.NET

April 5th, 2012 at 11:43 am

No winter wonderland

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Contractors from across the country have been dealing with one of the weirdest winters in recent memory. And while it can be nice to not have to don your parka when you head to work, the lack of appreciable snowfall in many markets could have a tremendous impact.

AccuWeather.com reported that, as of last week, only 22 percent of the nation was covered by snow. That’s the smallest area of the U.S. covered since 2004.

The Intermountain West, especially the Sierra of California and the mountains of Nevada and Utah, shows a substantial snow drought this year when compared to normal and past years. The northern Plains and the upper Great Lakes are other areas that have little snowcover compared to past years.

Contractors are seeing red, as their plows sit idle, and a lack of the white stuff could mean lower reservoirs come spring, especially in the west.

But the weird weather could be an opportunity. Lawn America, a Tulsa lawn care company, has used lack of precipitation as a news peg to contact customers about the best ways to maintain their turf in a dry winter.

At Davey’s blog, they suggest ways to help customers protect their trees and shrubs from the wildly fluctuating temperatures we’ve seen, especially in the Midwest, in the past few weeks.

And, our sister pub Snow Magazine, whose readers could be the hardest hit by a lack of snow and ice, ran this column about how to be productive while you wait for the next blizzard.

As we head into the weekend, the forecast for looks more like, well, winter. The Midwest should get colder temperatures and more snow. Bad for drivers, but good for contractors.

Written by CBOWEN@GIE.NET

January 12th, 2012 at 2:20 pm

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Weekly round-up: Christmas edition

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Editor’s note: The L&L team will be out today through next Monday for the holidays. So, we’ve compiled a (mostly) Christmas-themed round-up for you. Enjoy!

Above: Image via the wonderful Jessica Hagy’s Indexed.

Written by CBOWEN@GIE.NET

December 22nd, 2011 at 12:27 pm