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Archive for the ‘Google’ tag

Weekly round-up

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For your reading pleasure this weekend I’ve got a few articles about snow, how Google works and some fantastic images of botanic gardens from around the world. Enjoy!

Written by CBOWEN@GIE.NET

March 8th, 2013 at 1:56 pm

Show up in local search

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If your customers can’t find you, how are they going to hire you?

A couple of weeks ago, Chris Heiler put on a great webinar on how landscape contractors can improve their returns on local search. It’s a great overview of practical tips and a must-see for any company that wants to explore and improve their internet marketing efforts.

To read more about how local search works, read Chris’ article here.

Written by CBOWEN@GIE.NET

January 3rd, 2013 at 12:24 pm

Weekly round-up

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Here’s our weekly digest of interesting stuff from the web. Have a great weekend!

Written by CBOWEN@GIE.NET

August 17th, 2012 at 12:46 pm

How-to

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As someone who loves magazines, I read a lot. But one of my favorite issues all year is Businessweek’s annual How-To issue. The magazine dedicates much of its coverage to a series of small, as-told-to pieces that explain how to accomplish many practical (and not-so-practical) goals.

This year’s issue, which came out earlier this month, did not disappoint, and there’s lots of great stuff for any business owner. You can find all the stories online, but here are a few of my favorites:

  • Orioles manager Buck Showalter (above) on how to fire someone (without resorting to the bat).
  • Chicago mayor and well-known firebrand Rahm Emanuel on how to motivate people.
  • How to run a board meeting.
  • Howard Schutlz on how to make coffee (gasp) at home.
  • Google VP Marissa Mayer on how to avoid burnout. Hint: it involves dinner and soccer games.
  • And, in case your negotiations or motivation don’t go as planned,  Manny Pacquiao’s former trainer Freddie Roach teaches you how to take a punch.

 

Written by CBOWEN@GIE.NET

April 24th, 2012 at 12:00 pm

Weekly round-up

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PitchEngine: Create from PitchEngine on Vimeo.

  • New Pew study: “The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.”
  • LA Times: After “arborgeddon,” the city must examine its plans for maintaining one of the country’s largest urban forests.
  • Jeff Korhan on why the new Google Currents makes more sense for your business than just Facebook.
  • Landscape Ontario cleans up after the Occupy Toronto protests.
  • Chris Heiler calls 2012 the year of the tablet.
  • Something for your springtime designs: Pantone’s color of the year.
  • In social media – and most other things, come to think of it – more is not always better.
  • Related: The best essay I’ve read in recent memory on the nature of improvement.
  • Seth Godin lays out a good list of 2012 goals for just about anybody.
  • Above: Need to beef up your PR? Try PitchEngine. It integrates your text, social media and interactive content in one place to create a great-looking and very shareable piece.
  • Written by CBOWEN@GIE.NET

    December 16th, 2011 at 12:36 pm

    Tracking web ROI

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    Having a website is important, but so is ROI. If you’re going to spend the time to develop a site, you want to know what you’re getting in return.

    One of the easiest ways to do that is to use Google Analytics. It’s a straightforward way to keep tabs on who’s visiting your site, what pages they like the most and what information they access.

    And like most things Google, it’s free and provides you with reams of data.

    Written by admin

    December 10th, 2010 at 1:22 pm

    Posted in Uncategorized

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