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Archive for the ‘innovation’ tag

People buy don’t buy what you do, they buy why you do it

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Jim McCutcheon, CEO at HighGrove Partners in Austell, Ga., showed this video at his presentation on innovation at the GIE+EXPO in Louisville last month. The presenter, Simon Senak, examines what makes certain companies (Apple, etc.) truly innovative and great. The answer? They start their process thinking about why they do the work they do.

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November 23rd, 2010 at 3:52 pm