***UPDATE: Congrats to our winner Greg Fracker, president at Colorscapes By Desig in Newark, Ohio, who responded with lightning-fast timing to snag the book. And don’t worry – we’ve got a ton more books to get rid of share with you, so stay tuned.

We’re doing some more spring cleaning here at the Lawn & Landscape offices. This latest round has turned up “In Search of the Obvious” by Jack Trout. We interviewed Jack when the book came out, and we featured his groundbreaking “Positioning” last year.

So, if you could use a fresh perspective on your approach to marketing, send me an email at cbowen@gie.net and I’ll drop it in the mail.