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Archive for the ‘Lawn Doctor’ tag

Just be who you are

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Scott Frith spends some time talking about the future of Lawn Doctor, the lawn care industry and how a “significant liquidity event” helped his company:

Some companies want to be the low-cost producer, and do it at the absolute lowest cost, and they want to drive a lot of volume. And that has pros and cons. That has certain implications. Others want to be the premium-priced business that delivers the absolute best experience to the customer. Others want to be the Apple in the lawn care industry, and have a very different kind of brand, a very different culture that’s either cool or quirky.

Whoever you decide to be, just be who you are.

Read the full story here.

Written by CBOWEN@GIE.NET

July 11th, 2013 at 3:48 pm

Top-down social media

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Lawn Doctor and Scott Frith get a shout-out in this Entrepreneur article about how franchises are using social media.

The nature of franchising — systems, consistency and control — can run counter to the spontaneous spirit of social media. “A franchisor wants to closely manage the brand, but that takes away the point of social media, which is the personal interaction,” says Rich Stark, CEO of Stark Logic, an online marketing agency in Oceanside, Calif.

That attitude is changing, however. Franchise companies are “starting to pay attention because they now realize that social media does impact sales,” Powills says.

It’s got some solid tips for any company considering a jump into social, especially when it comes to letting your employees post and interact on these platforms. You can read the full piece here.

Written by admin

May 9th, 2012 at 7:59 pm

Posted in technology

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