Archive for the ‘marketing’ tag
Every winter, the folks at RealGreen Systems host a conference for their customers. Here, the company’s president and owner, Joe Kucik, discusses how lawn care companies can bolster their marketing efforts and gain new business 12 months a year.
The program is called 12 Days of Sharing. Starting Dec. 1st, the company offers a different incentive — an advent calendar of sorts for the caffeine-addicted.
They’ve offered buy-one-get-one-free deals, donations to AIDS charities and, above, $5 gift cards for purchases.
It’s a clever way to encourage repeat traffic around a holiday theme — and an idea any lawn care or landscaping company could steal (or modify) for its own referral program. Depending on your region and market, you could do it seasonally could offer gift cards to a local garden center in the spring, passes to an area amusement park in the summer and tickets to a football game in the fall.
Or you could set up smaller offers — gift cards to restaurants or gas stations — to roll out every week.
Another gem from Seth Godin:
People don’t like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurship is largely about living with doubt, as is creating just about any sort of art.
I would suggest that most customers are really paying you so they don’t have to worry about their lawns, landscapes or irrigation systems.
You can read the full post here.