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All is fair in good PR, right?

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Everyone loves free cupcakes, right? YES! But what if you had to give the supplier of these tasty treats a five-star review on Yelp. Is that a dirty trick, or a great marketing ploy? Well, the cupcake competition and sweet tooths in the area weren’t happy with this sweet deal.

“That’s terrible. 5 stars gets you a free cupcake? Earn your crowd, don’t buy it,” was one tweet aimed at the downtown cupcake shop that opened just last month. Others proclaimed the offer “BS,” one said the FCC should be alerted, a public apology was requested, and potential customers were swiftly lost. “Was excited to try your cakes, but this pandering for top reviews honestly makes me not trust your business. Sorry,” said one. And naturally, some in the Twitter world took the opportunity to promote the competition in Lakewood — LaBella Cupcakes — saying, “they don’t bribe for reviews.”

Would you ever give away a free mow for a good review, or would that be frowned upon in the industry?

Go to our Facebook page and let us know what you think.


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April 26th, 2012 at 7:08 pm