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Small business outlook

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Some well-illustrated research from a late 2011 NFIB survey on small business owner sentiment and plans.

Key findings include:

  • 3 out of 5 owners said uncertainty – both economic and political – impedes growth.
  • Three-quarters of owners want to add employees in the next five years. Sixty percent want to add between on and 9 people.
  • More than half of respondents – 53% – said lack of demand from consumers is a key factor impeding growth.
  • Oddly, 52% of owners said they expect “little to no change” in their marketing plans.

Check out our January cover story on the new consumer, and what you can do to better understand – and sell to – them in the next year.


February 8th, 2012 at 1:45 pm

Posted in research

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