Archive for the ‘research’ tag
Some very cool stuff this week: New research examines the health benefits of green space, a big western city is raising water rates because people are saving too much water and Pittsburgh reinvents itself from a black smudge of steel factories to a champion of sustainability. There’s hope for us all.
See you next week.
- ASLA Guide to Washington’s great landscapes was nominated for a Webby. Vote here.
- Portland is raising its water rates to keep pace with lagging demand.
- The outside Rx.
- Related: New study further shows health benefits of green space.
- 6 of the coolest trees in America.
- How to choose a board for your business.
- Above: Pittsburgh’s Phipps Conservatory opens the Center for Sustainable Landscapes at the “greenest building on Earth.”
This week I’ve got a lot of cool forest stuff for you, as well as the latest research on America’s Hispanic population and a neat case study on water savings. Needless to say, it’s a grab bag. Have a great weekend!
A new study out from the Texas A&M Transportation Institute says the nation’s commuters wasted a total of $121 billion in fuel and time in traffic in 2011.
The new report from the Texas A&M Transportation Institute found that Americans wasted an average of $818 each sitting in traffic in 2011. That also meant more carbon dioxide entering the atmosphere.
The worst commute in the country? Washington. Commuters in the nation’s capital needed almost three hours for a trip that should take 30 minutes without traffic, according to the report. That compares to the least congested city – Pensacola, Fla. – where commuters needed only nine extra minutes.
On average, Americans allowed for an hour of driving time for a trip that would take 20 minutes without traffic. The total nationwide added up to 5.5 billion additional hours that Americans spent in their cars during 2011.
Wherever you live, time spent wasted in traffic is never fun. To help, we’ve got seven ways to route your crews smarter.
And, if you can’t avoid the traffic, make the most of it: Head over to the Lawn Care Radio Network and download some of our great podcasts.
Thankfully, landscaping doesn’t top the BLS list of deadliest jobs, but it still ranks pretty high. According to the most recent data, landscape services saw a 25% jump in fatal injuries from 2010 to 2011. According to the report:
Fatal work injuries in the professional and business services sector were up 16 percent, led by an increase in fatalities in landscape services to 167 in 2011 from 133 in 2010.
Image via NPR.
For your reading pleasure, here’s our latest collection of interesting stuff from the web. Have a great weekend!
- The richest metro areas in the United States.
- Top social media trends of 2013.
- Great training opportunity on tap in Colorado from L&L columnist Jim Huston.
- The latest edition of MOWmentum is live! Get it for iOS and Android tablets today.
- Learn how to best use local search.
- 5 invasive plants you can eat. (via Bates Nursery)
- Pantone releases its official color of 2013.
- Above: Bill and Ed discuss the foundation of a plan for profit.
Here’s our weekly collection of interesting stuff from the web. Enjoy, and have a great weekend!
- A coast-to-coast tour of America’s greatest landscapes by a newly minted LA grad.
- 35 graphs that show how your spending habits change as you age.
- A tiny arboretum of unsung plants.
- Four questions to ask yourself this winter.
- How plants can detect bombs. (via @BatesNursery)
- IA Confidential, the latest installment from the video team at the Miami-Dade County Extension office. (via Martha Golea)
- The science of email subject lines explained.
- Above: The best video of a weed-fighting superhero that you’ll see today.
I sat down with Dr. Charlie Hall last month to talk about his research into the drought, consumer attitudes and the general future of the green industry. You can read our full conversation in the forthcoming December issue of L&L, but here’s a sneak peek:
L&L: What projects are you working on? What’s got your interest right now?
Hall: It’s almost easier to answer what am I not doing. There’s consumer research and there’s research I do with colleagues on benchmarking the industry and in terms of production practices.
I’m also doing some research on the carbon footprint of shade trees right now. We call ourselves the green industry, but in many respects we’re not quite sure how green we are. Of course, the use of water for outdoor landscaping is a hot topic. So we’ve got to know what our footprint is, both in terms of carbon footprint and our water footprint for the future to be able to justify to legislators, and to city and municipal leaders, why we need to continue watering landscapes versus putting a moratorium on outdoor watering.
And I’m doing a whole lot of consumer research on people’s attitudes toward local, organic, sustainable plants. A lot of research has been done on food products but not necessarily on ornamental. So we’re looking at their attitudes on does it make a difference if a plant’s produced locally or whether it’s produced in an energy saving manner or a water saving manner. Or whether or not the plants are water conserving in the landscape. Does that mean anything to folks right now?
L&L: Can you share any initial findings or can you kind of give me an idea what people are thinking?
Hall: I’d say in general people are more responsive and more willing to pay a premium for products right now that are energy conserving rather than water conserving. But that’s also dependent on which region of the country they are. So if they’re in Michigan, they don’t think too much about whether a plant’s water conserving or not. But in Texas they do. Cause, you know in 2011 we lost a heck of a lot of plant materials down here in the state.
And a lot of folks decided, well, I think I’m gonna go back in the hardscape versus plants in my landscape. So we’re trying to measure those attitudes. They’re not looking at water conservation, either in growing the plants or water conservation in the landscape, as heavily as what we might have thought. Except in the regions of the country where that’s been hit by drought.
Hall and his team have spent years compiling research that outlines the economic benefits of plants and the tangible benefits the green industry has on people’s lives.
Apart from great cocktail party conversation, these data should be in your marketing materials and proposals. You can access his reports here.
Here’s our digest of cool stuff that will make you smarter. Enjoy your reading, and we’ll see you Monday.
- A great guide to designing outdoor rooms. (via @belgard)
- The latest research on equipment theft in America.
- The man behind Pinterest.
- ASLA has released a beautiful interactive guide to D.C. parks.
- What West Nile is doing to people in Texas.
- Science has confirmed: Summer was hot.
- Above: 60 years of American economic history in one graph.
Here’s our weekly digest of cool and interesting stuff. Happy reading, and we’ll see you next week!
- It’s now cheaper to buy than rent in America’s top 100 markets.
- See also: Trulia’s 2012 rent vs. buy report.
- New stats on who’s using smartphones.
- Also: New stats on online photo sharing.
- How office park landscapes can reduce water use. (via @BldgOpMgmt)
- Thinking about supermodels.
- Amazon fungi: Making it rain.
- Above: What you need to know about gross margins from the Harvest Group.
We’re putting on a can’t-miss webinar tomorrow with our resident sales expert and columnist Marty Grunder.
It starts at 12:30 EDT tomorrow, and you can register here.
Yes, it costs $69.99. But you’ll get invaluable insight and proven sales strategies that you can implement in your business tomorrow, including:
- How to screen each and every prospect to make sure you are meeting with prospect who will buy.
- What you must do before each and every call to improve your chances for making a sale by 50%.
- Why your price doesn’t matter if you do 3 simple things.
Plus, you’ll get a sneak preview of the L&L State of the Industry research on revenue and profits from me.
If you can’t make it tomorrow afternoon, you can still register to get access the recorded version later on.
So, if you want to increase your sales this fall and in 2013, you owe it to yourself to spend an hour with us tomorrow. You’ll be glad you did.