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Archive for the ‘Seth Godin’ tag

Weekly round-up

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Big week this week. Lots of cool stuff on new turf research, end-of-year plans and why your truck is now the most-stolen vehicle in America.

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July 12th, 2013 at 4:08 pm

Weekly round-up

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Lots of good stuff this week: marketing, tree climbing and detention pond tips. See you Monday.

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June 28th, 2013 at 7:33 pm

Weekly round-up

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I’ve got a wide-ranging list of links for you this week, including advice on how to prepare for Obamacare, insight on the booming (again) housing market and, for you botany nerds, a list of terrible names for wild pansies. Enjoy!

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April 12th, 2013 at 3:49 pm

How to choose customers and services

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Seth Godin explains why you need to choose your customers before you choose your product or service:

It seems obvious, doesn’t it? Each cohort of customers has a particular worldview, a set of problems, a small possible set of solutions available. Each cohort has a price they’re willing to pay, a story they’re willing to hear, a period of time they’re willing to invest.

And yet…

And yet too often, we pick the product or service first, deciding that it’s perfect and then rushing to market, sure that the audience will sort itself out. Too often, though, we end up with nothing.

I talked with George Gaumer, outgoing vice president and general manager of commerical landscape services at Davey Tree Expert Co. about this just last week, and he drew this handy chart for me. (This is a facsimilie; George has much better handwriting.)

The idea is that you can offer new services to your current customers, and offer your current services to new customers, but offering new services to new customers gets you skiing out past your tips.

We covered these topics extensively in our February Grow the Market report. Read it here.

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March 14th, 2013 at 3:35 pm

Tough calls and uphill battles

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Jim McCutcheon has a simple — but very important – message for landscape contractors on his blog:

We have spent so much time focusing on the “poor economy,” “Obamacare,” “Sequestration,” “Watergate” (Rubio), etc., that we are losing sight of a critical axiom of building a business – you still make the call as to how you are going to lead your company.

Yes, you may need to make some tough calls as to how you are going to successfully overcome the obstacles in front of you.  Sometimes, it means you must make difficult decisions.

Every company needs to have a leader that is willing to be unpopular at times.  That willingness means you have the courage to make tough calls that will lead to better times for all members of the team.  If your focus is on being liked all the time, you can’t succeed.

Seth Godin makes a similar point, but uses a bicycle analogy: The uphill parts of a ride are much more strenuous than the downhills, but it’s only when you’re going up that you have control over how fast you go. Once you crest the hill, physics takes over and you’re essentially ballast.

Now, I look forward to the uphill parts, because that’s where the work is, the fun is, the improvement is. On the uphills, I have a reasonable shot at a gain over last time. The downhills are already maxed out by the laws of physics and safety.

Read Jim’s full post here. Stop thinking about everything that you can’t control and start working on the things you can.

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March 12th, 2013 at 12:39 pm

Weekly round-up

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It’s been a busy week, but here’s some fun stuff to check out on the web. Enjoy, and have a great weekend.

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January 18th, 2013 at 1:29 pm

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Great post from Seth Godin this week:

When making a b2b sale, the instinct is always to get into the CEO’s office. If you can just get her to hear your pitch, to understand the value, to see why she should buy from or lease from or partner with or even buy you… that’s the holy grail.

What do you think happens after that mythical meeting?

Read the rest here to find out.

(h/t to Scott Brickman for passing this one along)

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December 20th, 2012 at 12:40 pm

Posted in business

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Weekly round-up

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Here’s our weekly collection of interesting stuff from the web. Enjoy, and have a great weekend!

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November 30th, 2012 at 2:11 pm

Weekly round-up

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Here’s our weekly digest of fun stuff we found online, now with more robots. Have a great weekend.

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September 28th, 2012 at 8:18 am

Tip of the iceberg

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A Monday morning thought from Seth Godin:

People are never irrational. They often act on memories and pressures that you’re unaware of, though.

Read the full post here.

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September 17th, 2012 at 11:50 am

Posted in quote

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