Archive for the ‘Seth Godin’ tag
Here’s our weekly digest of cool and interesting stuff. Happy reading, and we’ll see you next week!
- It’s now cheaper to buy than rent in America’s top 100 markets.
- See also: Trulia’s 2012 rent vs. buy report.
- New stats on who’s using smartphones.
- Also: New stats on online photo sharing.
- How office park landscapes can reduce water use. (via @BldgOpMgmt)
- Thinking about supermodels.
- Amazon fungi: Making it rain.
- Above: What you need to know about gross margins from the Harvest Group.
Here’s our weekly digest of cool stuff from the web. Enjoy, and have a great weekend!
- Give this list to your foremen.
- “The complement to the brilliant strategy is the thankless work of lower-leverage detail.“
- A guide to commercial property leasing practices from CBRE.
- An update on trends in outdoor furniture.
- Awesome vertical gardens.
- Above: Linkedin now lets companies use targeted status updates. (via @chris_heiler)
Seth Godin offers up 7 marketing sins committed by small businesses.
Read them and you’ll see that they’re easy to do, especially if you’re a normal human being. But they’re not impossible to overcome.
Godin offers this advice as you work to replace your sins with acts of good business:
Humility, empathy, generosity, patience and kindness, combined with the arrogance of the brilliant inventor, are a potent alternative.
I’m pulling together my social media presentation for the OPEI annual meeting next week, and I found this TED talk from Seth Godin. In the short video, Godin outlines his thinking on tribes – the groups people organize themselves in. Increasingly, these tribes are online, and involve tools like Twitter, Facebook and other social media.
It’s worth your 15 minutes.
Here’s our latest digest of educational, informative and interesting stories from the web. Enjoy!
- How colors make us buy.
- 2011 foreclosures at lowest rate since 2007.
- Don’t just work harder. Work harder on the right things.
- The Oracle of Omaha could (but probably won’t) buy John Deere.
- Leadership lessons from Genghis Khan.
- Write better press releases.
- Above: Marshall Horsman, technical manager for Harrell’s, on how to best fertilize palms.
Here’s our digest of fun, interesting and important links from the week. Dig in and enjoy!
- SoCal water fight heats up.
- Plans underway to create world’s largest online plant database.
- Many small businesses are avoiding loans. (via @genemarks)
- Top green building trends for 2012. (via @ValleyCrest)
- An oldie but a goodie: Email checklist.
- Above: Mark Ciccarelli from the Neave Group and his famous bourbon bacon chicken wings. (via @chris_heiler)
Seth Godin has a great definition of what it means to be the best in a world of online marketing and unceasing demands on your customers’ attention and budget.
The only way your business wins in Google world is to be the best available option, where “best” means best for the person searching for an answer, and “available option” means everything. (Best doesn’t mean most expensive or exclusive, it merely means the best choice for me, right now. You don’t have to be happy about how much competition you have, but it helps to admit it.)
You don’t sell nice plants or green grass. You sell a homeowner time with his family. You sell a property manager less risk and a better conversation with his boss.
That’s what you have to tell your customer. That’s what you have to be best at.
Here’s our weekly update on cool stuff we found online. Enjoy, and have a great weekend!
- NPR gets really NPR-y with a story on how sound can impact plants.
- Which metro areas in the U.S. are recovering fastest. (via @UrbanLandInst)
- An apples-to-apples spreadsheet for your favorite property manager or HOA.
- Seth Godin makes the case for follow-up calls.
- A new international competition will award 15,000 Euros to the best sustainable landscape design. (via The Dirt)
- Above: Chris Heiler and our own Carolyn LaWell discuss the changes Facebook made this week and what they mean to small business owners.
Here’s our weekly digest of cool and interesting stuff from the web. Enjoy!
- Seth Godin on why we lie to salespeople.
- Don’t lists from landscapers around the country. (via @EdenMaker)
- Business ratios to track.
- How many plants do you need? Try the landscape calculator. (via Austin Outdoor)
- On your competition.
- Rebuilding the forest in Forest Lawn. (via @jasoncupp)
- D.C. cherry trees turn 100 years old. (via @ISArboriculture)
- Above: Casey Trees plants 30 trees at the Smithsonian National Zoo.
Seth Godin on why your sales presentations should be tailored to the type of client you’re talking to:
When talking to an amateur, to a stranger, to a newbie, to someone who isn’t committed, the best path is clarity, which means simplicity. Few choices, no guessing, no hunting around.
When talking to a fellow professional, to a peer, to someone in the same groove as you, the goal is to maximize useful density of choice. Put as much power in the hands of the user as possible.
The texture of your sales pitch ought to be deeper and more sophisticated for a return customer than it should be when you’re selling door to door.
The menu at a fancy restaurant should probably have more choices and more detail than one at a fast food joint.
When dealing with any sales team or field crew, it’s easy and inviting to have one script or one presentation. But not all your clients are the same, nor do they all need the same information. HOAs have different goals than a single homeowner, and property managers want different things than a city council.
Maybe instead of a cookie-cutter approach, you have three or four or five different pitches or presentations that can be further tailored to a specific audiences. If you can accurately match your information to your prospect’s desires, you’ve made closing the deal that much easier.