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Archive for the ‘Seth Godin’ tag

Who’s your competition?

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If you’re competing against the guy who put this up, you have my sympathy.

Because he’ll do anything to get the business. Read it yourself: He’ll mow your grass, clean out your garage and move your sofa. No job too small!

I hear from readers all the time about the mythical lowballer – how he’s stealing business and driving down prices and hurting the industry. They’ve been around forever and they won’t ever go away.

The only way to compete with someone who will do anything at any price is to do the same. Otherwise, you have to ignore him.

Do you target customers who pay the lowest possible price and also ask you to haul their old washing machine to the dump? Do you get a lot of your leads from the grocery store bulletin board?

If you don’t like competing against lowballers, stop. Find new customers.

As Seth Godin explains that your customer isn’t always the person who signs your checks.

Zappos is a classic customer service company, and their customer is the person who buys the shoes.

Many manufacturers have retailers as their customer. If Wal-Mart is happy, they’re happy.

Apple had just one customer. He passed away last year.

Not everyone with a lawn or snow-covered driveway is your customer. And not every landscaper is your competition. Figure out where you want to spend your time, focus your energy and stop worrying about these guys.

(image via @jasoncupp)

Written by CBOWEN@GIE.NET

February 6th, 2012 at 8:32 pm

Posted in business

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Weekly round-up

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Here’s the latest cool stuff we found online this week. Enjoy, and have a great weekend!

Written by CBOWEN@GIE.NET

February 3rd, 2012 at 1:20 pm

Weekly round-up

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Here’s a list of the best stuff we found online this week. Enjoy!

Written by CBOWEN@GIE.NET

January 27th, 2012 at 1:25 pm

Five fortunes

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Often, landscape contractors hesitate to dole out big salaries or bonuses. But if you have the right incentive plans in place, that’s a big mistake.

Seth Godin puts it this way:

The thing is, if they make a fortune, you make five fortunes. Don’t worry about it. Go ahead and give people the opportunity to have their risk pay off. More than ever, people are motivated by the opportunities that come with scale.

If you have the right formula in place, the right incentive structure, you just have to let your employees go. Let the salesmen sell. Let the technicians spray. Let the managers manage.

If they do, then you get more revenue, more production and happier customers. That’s worth the money.

Written by CBOWEN@GIE.NET

January 24th, 2012 at 5:00 am

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Weekly round-up

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Here’s a collection of some of the best stuff we found this week. Enjoy!

Written by CBOWEN@GIE.NET

January 6th, 2012 at 2:16 pm

Weekly round-up: Christmas edition

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Editor’s note: The L&L team will be out today through next Monday for the holidays. So, we’ve compiled a (mostly) Christmas-themed round-up for you. Enjoy!

Above: Image via the wonderful Jessica Hagy’s Indexed.

Written by CBOWEN@GIE.NET

December 22nd, 2011 at 12:27 pm

Weekly round-up

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PitchEngine: Create from PitchEngine on Vimeo.

  • New Pew study: “The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.”
  • LA Times: After “arborgeddon,” the city must examine its plans for maintaining one of the country’s largest urban forests.
  • Jeff Korhan on why the new Google Currents makes more sense for your business than just Facebook.
  • Landscape Ontario cleans up after the Occupy Toronto protests.
  • Chris Heiler calls 2012 the year of the tablet.
  • Something for your springtime designs: Pantone’s color of the year.
  • In social media – and most other things, come to think of it – more is not always better.
  • Related: The best essay I’ve read in recent memory on the nature of improvement.
  • Seth Godin lays out a good list of 2012 goals for just about anybody.
  • Above: Need to beef up your PR? Try PitchEngine. It integrates your text, social media and interactive content in one place to create a great-looking and very shareable piece.
  • Written by CBOWEN@GIE.NET

    December 16th, 2011 at 12:36 pm

    Weekly round-up

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    Here’s a collection of some of the best stuff our editors have found on the Internet this week. Enjoy!

    • Alabama legislators consider repealing the state’s controversial immigration law.
    • Words of advice from master salesman Ron Popeil.
    • Do your customers get the joke?
    • What you plant can determine what you can’t.
    • How green is your Christmas tree?
    • Deer hunters take note: You can win fabulous cash prizes from the Tree Care Industry Foundation for your biggest buck.
    • Above: You’ve heard of the High Line. Meet the Low Line – an underground park proposed in a defunct New York City trolley station.

    Written by CBOWEN@GIE.NET

    December 2nd, 2011 at 2:45 pm

    Weekly round-up

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    Here’s a round-up of some of the best stuff we found on the Internet this last week.

    Written by CBOWEN@GIE.NET

    November 28th, 2011 at 7:10 am

    No

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    Need more time to focus? Time to think? Time to just … work?

    Seth Godin offers up some great answers to keep you moving in the right direction.

    No, we don’t take clients like that.
    No, that market is too hard for us to service properly.
    No, that’s not good enough. Will you please do it again?

    Read the full list here.

    Written by CBOWEN@GIE.NET

    November 21st, 2011 at 12:42 pm

    Posted in Uncategorized

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