Archive for the ‘Seth Godin’ tag
If you’re competing against the guy who put this up, you have my sympathy.
Because he’ll do anything to get the business. Read it yourself: He’ll mow your grass, clean out your garage and move your sofa. No job too small!
I hear from readers all the time about the mythical lowballer – how he’s stealing business and driving down prices and hurting the industry. They’ve been around forever and they won’t ever go away.
The only way to compete with someone who will do anything at any price is to do the same. Otherwise, you have to ignore him.
Do you target customers who pay the lowest possible price and also ask you to haul their old washing machine to the dump? Do you get a lot of your leads from the grocery store bulletin board?
If you don’t like competing against lowballers, stop. Find new customers.
As Seth Godin explains that your customer isn’t always the person who signs your checks.
Zappos is a classic customer service company, and their customer is the person who buys the shoes.
Many manufacturers have retailers as their customer. If Wal-Mart is happy, they’re happy.
Apple had just one customer. He passed away last year.
Not everyone with a lawn or snow-covered driveway is your customer. And not every landscaper is your competition. Figure out where you want to spend your time, focus your energy and stop worrying about these guys.
(image via @jasoncupp)
Here’s the latest cool stuff we found online this week. Enjoy, and have a great weekend!
- A good national round-up of water headlines from @EwingIrrigation
- The difference between PR and advertising.
- The secret formula for great customer service.
- Jeff Korhan on personal vs. business social media accounts.
- Design inspiration from Burle Marx.
- Richard Restuccia will speak on how to green your grounds program next week.
- Stewcare has a pretty robust YouTube channel.
- Above: How Bill Murray, tuxedos and a network of chubby rodents made Groundhog Day a national holiday.
Here’s a list of the best stuff we found online this week. Enjoy!
- What drives customer loyalty in 2012. (via)
- Some winter plant inspirration from the Neave Group.
- “Caring, it turns out, is a competitive advantage, and one that takes effort, not money.”
- A little trompe-l’oeil with landscapes. (via)
- Weed ink.
- Donec venenatis latina nomina.
- Above: The oldest living things in the world photo series by Rachel Sussman.
Often, landscape contractors hesitate to dole out big salaries or bonuses. But if you have the right incentive plans in place, that’s a big mistake.
Seth Godin puts it this way:
The thing is, if they make a fortune, you make five fortunes. Don’t worry about it. Go ahead and give people the opportunity to have their risk pay off. More than ever, people are motivated by the opportunities that come with scale.
If you have the right formula in place, the right incentive structure, you just have to let your employees go. Let the salesmen sell. Let the technicians spray. Let the managers manage.
If they do, then you get more revenue, more production and happier customers. That’s worth the money.
Here’s a collection of some of the best stuff we found this week. Enjoy!
- Ron Edmonds at the Principium Group has a good collection of major acquisitions from 2011.
- Cynthia Barnett has a new book on how we can fix America’s water crisis. (Via UTNE)
- Today is Epiphany, so you’re allowed to take down your Christmas tree. Here are a few ideas on what to do with it.
- 2012 looks bleak for consumer spending.
- ArtisTree supervisor exceeds customer expectations, refuses customer kisses.
- Jeff Korhan’s predictions for business and social media in 2012. (Better content, more videos.)
- Why marketing for small companies follows the “fake-it-til-you-make-it” model.
- Above: A good illustration of turf’s benefits from BASF TurfTalk.
Editor’s note: The L&L team will be out today through next Monday for the holidays. So, we’ve compiled a (mostly) Christmas-themed round-up for you. Enjoy!
- Jeff Korhan on why you should write every day, and how Stephen King can help.
- Davey launches a new mobile app to calculate the value of trees on a property.
- Woody Guthrie’s list of New Year’s rulin’s. (See related here and here.)
- Thanks to the crushing Texas drought, a mistletoe shortage threatens a loveable (if somewhat creepy) Christmas tradition.
- The year in photos from National Geographic.
- Seth Godin: “No one ever bought anything in an elevator.”
- When was the last time you saw a robotic chainsaw reindeer? That’s what I thought. (via @VoiceOfTreeCare and @husqvarnausa)
Above: Image via the wonderful Jessica Hagy’s Indexed.
- Alabama legislators consider repealing the state’s controversial immigration law.
- Words of advice from master salesman Ron Popeil.
- Do your customers get the joke?
- What you plant can determine what you can’t.
- How green is your Christmas tree?
- Deer hunters take note: You can win fabulous cash prizes from the Tree Care Industry Foundation for your biggest buck.
- Above: You’ve heard of the High Line. Meet the Low Line – an underground park proposed in a defunct New York City trolley station.
Here’s a round-up of some of the best stuff we found on the Internet
this last week.
- Zappo’s will give its new trainees three large to quit. (Previously.)
- Landscape architects sound off on the Occupy movement and what it means for public spaces.
- Gibson Landscape discusses the May Rule.
- A podcast from Steve Cesare at the Harvest Group on some of the top HR mistakes landscapers make.
- Seth Godin explains what your real competitive advantage is. Hint, it’s not (just) working harder.
- Finding a market in a dying industry: the USPS.
- Above: Leonardo DaVinci’s to-do list.
Need more time to focus? Time to think? Time to just … work?
Seth Godin offers up some great answers to keep you moving in the right direction.
No, we don’t take clients like that.
No, that market is too hard for us to service properly.
No, that’s not good enough. Will you please do it again?
Read the full list here.