Archive for the ‘Seth Godin’ tag
You don’t need more time. You just need to decide.
From Seth Godin, who else?
According to NPR and the folks who make cars, luxury is back. After years of pinching pennies and worrying what the neighbors would think if they came home in a brand-new Bentley, people are starting to buy high-end goods again.
I won’t go into the psychological calculus behind consumption (suffice it to say that research shows people like to spend money — thanks, science!), but I do recognize the need in some high-end customer segments for a service provider that just gets the job done.
Whether it’s cars or stereo equipment or patios, some people have the desire (and money) for the best, and they don’t want to apologize to their friends or colleagues that they don’t have it.
Here’s Seth Godin’s take:
People will go out of their way to buy and recommend products that don’t require an apology.
They don’t want to have a dinner party and say, “Gosh, I’m sorry there’s no more room out here to sit, we’d wanted to put in more benches.” They don’t want to have their neighbors over and say, “Gee, I’m sorry there are so many weeds in the lawn.”
They want a pristine, lush lawn and a big, bold patio, and they’re unabashed in that desire. And now, with the economy turning around, they can pursue those things.
From Seth Godin:
Even if you’re not self-employed, your boss is you. You manage your career, your day, your responses. You manage how you sell your services and your education and the way you talk to yourself.
Odds are, you’re doing it poorly.
If you had a manager that talked to you the way you talked to you, you’d quit. If you had a boss that wasted as much as your time as you do, they’d fire her. If an organization developed its employees as poorly as you are developing yourself, it would soon go under.
If you work for yourself, you’ve got no one to answer to, ultimately, but yourself. How much time do you spend on training, professional development and networking? How much money do you allocate in your budget every year for these things?
As you start 2011, think about not only how you’re working on developing your business, but also how you’re developing its most valuable asset: yourself.
Another gem from Seth Godin:
People don’t like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurship is largely about living with doubt, as is creating just about any sort of art.
I would suggest that most customers are really paying you so they don’t have to worry about their lawns, landscapes or irrigation systems.
You can read the full post here.