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Archive for the ‘technology’ tag

Weekly round-up

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Here’s your round-up for the week. Have a good weekend, and remember why we’ve got Monday off.


May 24th, 2013 at 6:03 pm

The myth of multi-tasking

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When you do many things at once (which, technically, is impossible), your brain tricks you into thinking you’re doing them all well. But Sherry Turkle, author of “Alone Together,” explains that trying to multitask actually makes you less productive.


June 14th, 2012 at 11:11 am

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New app available

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Big news from GIE Media, our parent company, this month.

We’ve just launched a new GIE Media horticulture news app for iPhones and iPads that will channel breaking news, industry updates, great new feature stories, the latest products and the hottest videos from our market and all of the other ornamental and turf markets we serve into one place.

It’s the first of its kind in the industry, and a great way to stay on top of the tremendous amount of news we’re covering every day.

If you have a iPhone or iPad and you want to stay connected, download it now. Look for the Droid version soon.


February 28th, 2012 at 11:28 am

Posted in self-promotion

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Winter webinar

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Last week, I called up Matt Noon to ask him about a webinar invitation he sent me.

Noon, part owner of Noon Turf Care with his brother Chris in Hudson, Mass., held a webinar last fall for his customers and prospects.

One of his friends had recently bought a house, and kept calling Noon with questions about how to take care of various parts of it – the lawn, the plants, the gutters.

“That’s what our clients are like,” he says – lots of questions about the same stuff, all the time.

So, to help answer these questions, Noon put together a webinar and sent the invitation to his Outlook contacts. (That’s how I made the cut.)

The webinar went over fall maintenance tips for homeowners, and focused on their, turf, plants, outdoor power equipment and exterior maintenance.

At the end of the presentation, Noon took questions, and offered attendees a free tree and shrub evaluation.

He told me he didn’t get hundreds of people on the call – more like a few dozen. But it allowed him to get in front of a few dozen people at once – people who were interested in hearing his message about lawn care.

The cost to put on a webinar is minimal and the upside is good. You can download Noon’s slides here, and read more in an upcoming issue of Lawn & Landscape.


January 30th, 2012 at 2:45 pm

Water-saving tech

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A new gadget could save multi-family buildings lots of water. It lets individual apartments track their own water usage and get charged accordingly, instead of aggregating everyone’s consumption and charging a blanket rate.

The technology, developed by an Atlanta-based team of researchers, was recently profiled in The Atlantic:

24 million apartments don’t have an individual water meter. Instead, the water bill is tallied by the entire building. That means that it is difficult to encourage efficiency through a price signal because people aren’t paying for the water they actually use. In the past, if you wanted to install individual meters for every unit, you’d have to cut into the water pipes and stick those meters inside. That’s expensive and time-consuming. The Soneter meter, by contrast, clamps on outside the pipe, meaning it’s easier and cheaper to install.

By making individuals aware of how much water they use, the thinking goes, you can get them to take more responsibility for their consumption.

Sounds like a great way for commercial landscape companies to help out their property managers keep tabs on their water use, especially in drought-stricken states Georgia.



November 23rd, 2011 at 9:48 am

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