Having a website is important, but so is ROI. If you’re going to spend the time to develop a site, you want to know what you’re getting in return.

One of the easiest ways to do that is to use Google Analytics. It’s a straightforward way to keep tabs on who’s visiting your site, what pages they like the most and what information they access.

And like most things Google, it’s free and provides you with reams of data.