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The best dog, not the biggest

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Last week, I sat down with Vidu Kulkarni, CEO at TruGreen LandCare. We talked about his appointment a year ago, and what his plans are for the “new” landscape company as it emerges from a long period of foundering as part of ServiceMaster.

Here’s a taste:

L&L: LandCare always seemed to struggle as part of ServiceMaster. How will you improve the business?
VK: Being independent is great for us. What we need to achieve short term – if you talk to pretty much anyone down to branch managers and people in TruGreen LandCare, the message in terms of what we need to focus on is very consistent. Our 2012 focus is resetting the foundation, getting back to the basics, making sure we do them right every day. Ours is a relatively straightforward business. We’re not building rocketships. Longer term, our focus is on profitable growth, not being the biggest dog on the block. I want to be the best dog on the block.

Read the full story – including how Kulkarni plans to compete with Brickman and ValleyCrest – on our main site.


July 11th, 2012 at 6:37 am