Archive for the ‘webinar’ tag
If your customers can’t find you, how are they going to hire you?
A couple of weeks ago, Chris Heiler put on a great webinar on how landscape contractors can improve their returns on local search. It’s a great overview of practical tips and a must-see for any company that wants to explore and improve their internet marketing efforts.
To read more about how local search works, read Chris’ article here.
The education is great, but Marty’s hats really bring the extra 10% to the table. Register here.
Marty’s looking pretty suave in this promo for his upcoming webinar series.
Ignore the tie, though, and check out what he’s got on offer. Any training you can get from him is money well spent.
Our resident sales expert and unfortunate Bengals fan Marty Grunder has some great deals for fall training and development.
In this series of webinars, you’ll learn how to improve your sales process, plan for 2013 and develop yourself as a leader.
If you want to have a good year, now’s the time to start working on it. Sign up today.
Tomorrow has an embarrassment of riches when it comes to free education. Here are three webinars on offer for you covering a wide range of topics.
Lucky for you, the start times are staggered so you (or your staff) can listen in to all three.
1. The new Facebook
The latest upgrade to the most popular social network automatically goes into effect on March 30 is a big deal for businesses. This webinar, hosted by Lawn & Landscape magazine and presented by social media consultant Chris Heiler, will cover all of the upcoming Facebook page design changes and functionality upgrades. We’ll discuss what is most relevant and important to your green industry business so you’re ready next week.
When: Friday, noon Eastern
2. Creating Water-wise Community Wins
Taking a proactive, sustainable approach to water stewardship and conservation, Seven Hills HOA Board Members have created a water-wise green oasis for 3,000 homes in Henderson, Nevada. Partnering with ValleyCrest Landscape Maintenance to upgrade irrigation systems across the desert community’s common areas and streetscapes with efficient sprinkler heads and internet-enabled WeatherTRAK smart irrigation controllers, Seven Hills has saved more than 45 million gallons of water since June 2010.
- Dr. Joel Davidson, Board Member, Seven Hills HOA, Henderson, Nevada
- Richard Restuccia, Director, Water Management Solutions, ValleyCrest
- Chris Manchuck, Vice President, HydroPoint
When: Friday, 11 a.m. Pacific/2 p.m. Eastern
3. Boxwood Blight Update
Boxwood Blight (Cylindrocladium pseudonaviculatum) is a new plant disease to the United States, having first been confirmed in the October, 2011. The disease can cause significant defoliation and branch dieback to infected plants. Most of what we know about the disease is from research done in Europe where the disease was first discovered in the early 1990s. However, recent work in the U.S. has shed additional light on disease diagnosis, its reproductive potential and host range. Learn what the scientific community currently knows about this problematic disease and the research priorities they have identified.
When: Friday, 11 a.m. to 12:30 p.m. Eastern
Here’s the latest cool stuff we found online this week. Enjoy, and have a great weekend!
- A good national round-up of water headlines from @EwingIrrigation
- The difference between PR and advertising.
- The secret formula for great customer service.
- Jeff Korhan on personal vs. business social media accounts.
- Design inspiration from Burle Marx.
- Richard Restuccia will speak on how to green your grounds program next week.
- Stewcare has a pretty robust YouTube channel.
- Above: How Bill Murray, tuxedos and a network of chubby rodents made Groundhog Day a national holiday.
Last week, I called up Matt Noon to ask him about a webinar invitation he sent me.
Noon, part owner of Noon Turf Care with his brother Chris in Hudson, Mass., held a webinar last fall for his customers and prospects.
One of his friends had recently bought a house, and kept calling Noon with questions about how to take care of various parts of it – the lawn, the plants, the gutters.
“That’s what our clients are like,” he says – lots of questions about the same stuff, all the time.
So, to help answer these questions, Noon put together a webinar and sent the invitation to his Outlook contacts. (That’s how I made the cut.)
The webinar went over fall maintenance tips for homeowners, and focused on their, turf, plants, outdoor power equipment and exterior maintenance.
At the end of the presentation, Noon took questions, and offered attendees a free tree and shrub evaluation.
He told me he didn’t get hundreds of people on the call – more like a few dozen. But it allowed him to get in front of a few dozen people at once – people who were interested in hearing his message about lawn care.
The cost to put on a webinar is minimal and the upside is good. You can download Noon’s slides here, and read more in an upcoming issue of Lawn & Landscape.
As the season gets underway, it’s easy to get lost in the hustle of day-to-day operations. You’ve got crews to manage, customers to call back and equipment to fix – and it can seem like there aren’t enough hours in the day.
But if you can get away from it all for an hour, I’ve got a great resource for you to keep yourself focused and motivated through 2011.
L&L columnist Marty Grunder has just announced his 2011 webinar series schedule, and he’s got some great stuff on tap. Want to raise your prices, but aren’t sure how? Want to make your company more productive?
Check out the full schedule of webinars at Marty’s site. The first one takes place on April 28, and they run through November. You can sign up for each one a la carte for $99, or get all five for $375.
Not sure it’s worth it? Check out a webinar Marty and his colleague Joe Calloway did for more than 500 L&L readers a in January on our site. It’s chock-full of great information and advice to keep your business on track and growing in 2011.